Our Founder
Rhea Rajan is the founder, mastermind and bossmom of Uptot. Hailing from the iconic Vadilal family, business has always been a big part of Rhea’s life. After finishing her MSc in marketing & strategy from Warwick Business School, she spent 7 pivotal years growing the family business along with handling marketing for real estate major Raiaskaran.
However, it wasn’t until motherhood came calling that Rhea discovered first-hand the challenging reality of bringing up a child in the present day. The price of modern parenting, the money and the resources it guzzled, the toll it took on the environment; all of it made Rhea ask herself – Can’t there be a better way?
She found the answer in Uptot. A community-driven, preloved marketplace for kids that connects parents across the country to sell, shop and spread the joy of sustainable living. Rhea created Uptot to be a one-stop destination where parents can enjoy quick, hassle-free experiences that’ll simplify their lives. Because she believes every child deserves the best, and so does every parent!